Getting Started with PPC (Pay-Per-Click) Step 1 of 616%Pay-Per-Click (PPC) Ads - How It Works:Getting Started with Pay Per Click (PPC): Pay to get your ads displayed on popular websites like Google, Bing, or Facebook. Users click your ad, and are brought to your website where they will hopefully become a new customer. The number of clicks you can expect each month is determined by your monthly budget.It's our job to get your ads in front of the people most likely to use and appreciate it. Our ads will target your ideal audience with a clear call-to-action, and all graphic designs will compliment your brand & message. A successful ad campaign is accomplished by mining data and making corresponding adjustments to both your ads and landing pages. It takes time, but once you’ve found success with an ad, your campaign creates instant and recurring profit. For more information about the Organic SEO process, please refer to our SEO FAQ.If you have an existing website, please enter the address below.If not, you can leave this field blank.Which website are you most interested in advertising on?*GoogleFacebookBingOtherWhat is the anticipated monthly budget for your PPC campaign?*$499$500-$999Over $1,000Which do you believe would be the most beneficial thing that a PPC campaign could do for you?*I would like to increase:Product SalesService SalesWebsite TrafficSocial Media FollowersPhone CallsBrand AwarenessWebsite/Newsletter SubscribersSweepstakes or Contest ParticipantsEvent AttendeesOtherYou chose "Other". What would you like your PPC campaign to do for you?*Thanks! Now, where would advertisements for your (product, service, or solution) be most relevant?*Regionally? Nationally? Internationally? Other? List specific cities, if possible.Next, let’s identify (up to five) of the top (products, services, or solutions) that you offer.For example: 1. SEO/Marketing 2. Website Design 3. Graphic Design 4. Web Hosting 5. Computer Repair1.*2.3.4.5.LONGTAIL KEYWORDS: The term “longtail keyword” refers to any keyword phrase that is extremely specific to what it is that you offer.For example, “Computer Repair” is a keyword, whereas “24-hour computer virus removal in Rutherford, NJ” is a longtail keyword.When a customer does a search for a longtail keyword they are looking for something very specific, so catering to longtail keyword searches can bring in much more qualified leads than normal keywords.To find effective longtail keywords, we must first find effective modifier words. These are the descriptive words that help create successful long tail keywords.Please list as many words as you can that would accurately describe your (products, services, or solutions), or that differentiate them from your competition.Are there any specific ads that you will definitely want to run?*For example: “25% Off All Indoor Patio Furniture - Limited Time Offer!”, or “Enter our holiday sweepstakes to win a $25 Visa gift card!”.YesNoPlease describe any ads that you definitely want to run in the field below.For example: “Find us on Facebook for a chance to win a trip to Disneyland!”, or “Brand New Dell Inspiron 15 Laptops for just $389.99 - Buy Now!”.Is there any other information (or files) you'd like to provide for us to review before your call?*Nope, I'm all set.YesType any additional information about your project into the field below.If you have any files you'd like to include, you can do so below.For example: Marketing/Promotional Materials, Word Files, PDF's, etc. Drop files here or Contact InfoName*Would you prefer to be contacted by email or phone?*EmailPhoneEmail* Phone*How did you hear about Brainy Beaver?I was referred by a friend or family member.I found you with a Google search.I saw an advertisement for your services online.I saw your (flyer, brochure, or print ad).OtherMay we ask who referred you to Brainy Beaver?We'd love to say thanks!What brought you to Brainy Beaver today?EmailThis field is for validation purposes and should be left unchanged.
